Office of the Registrar
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Phone: (603) 646-xxxx
Fax: (603) 646-xxxx
Email: reg@Dartmouth.EDU

Organization, Regulations, and Courses 2017-18

TUCK 2 Principles of Marketing

Marketing deals with identifying and meeting human and social needs and is an organization function with a set of processes for creating, communicating, and delivering value to customers in ways that benefit the organization (for profit, not for profit, and public sector) and its stakeholders. The overall objective of this course is to introduce students to the substantive and procedural aspects of marketing strategy and implementation and to sharpen their skills for critical analytical thinking and effective communication. The course will involve case discussions and a group project. Priority given to seniors, juniors, and then sophomores; first-year students are not eligible.

The Timetable of Class Meetings contains the most up-to-date information about a course. It includes not only the meeting time and instructor, but also its official distributive and/or world culture designation. This information supersedes any information you may see elsewhere, to include what may appear in this ORC/Catalog or on a department/program website. Note that course attributes may change term to term therefore those in effect are those (only) during the term in which you enroll in the course.


16F, 17F: 10A, 2A