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Organization, Regulations, and Courses 2017-18


PSYC 54.05 Neuromarketing and Consumer Neuroscience

How do measures of the brain and body map onto a brand marketer’s return on a research investment? This course focuses on the history and topics related to the nascent, yet burgeoning, cross-disciplinary field of consumer neuroscience and new technological advances in marketing related to neuromarketing. The course will provide a unique vantage on the multiple academic and applied histories of the field, its ethical ramifications, along with general perspectives focusing on current practices and potential future directions, including the implications of predicting mass consumer behavior from small test samples. Students will have the opportunity to engage with some of the most notable academic and practitioners in the field and will participate in a capstone project of original research applying theory and utilizing psycho physiological tools applied in real-world neuromarketing research.

Instructor

K. R. Clark

Prerequisite

PSYC 1 and one of: PSYC 21, PSYC 27, PSYC 28; or PSYC 6

Distributive and/or World Culture

Dist:SOC

The Timetable of Class Meetings contains the most up-to-date information about a course. It includes not only the meeting time and instructor, but also its official distributive and/or world culture designation. This information supersedes any information you may see elsewhere, to include what may appear in this ORC/Catalog or on a department/program website. Note that course attributes may change term to term therefore those in effect are those (only) during the term in which you enroll in the course.

Offered

17F: 11